Content strategy and implementation for cloud-based services, healthcare, and tech-driven products.
Content Design and Onboarding
Software Trial Nurture Flow-Printed Circuit Board Design
This drip email campaign was a structured series of 9 emails for trial users of Altium Designer, a cloud-based printed circuit board design platform.
Dell Technologies — Internal Web and LLM Training
At Dell I designed and launched an internal web presence in SharePoint that matured how UX processes and communications were shared across business units. The site served as an agency-inspired intranet, positioning the design content and user experience group as a strategic partner. My role included information architecture, content strategy, and prompt engineering for AI-supported […]
Hazardous Waste Experts B2B Landing Page
B2B Homepage and Landing Page Refresh: Hazardous Waste Experts B2B Landing Page Refresh I updated the primary landing and home page content for Hazardous Waste Experts to create urgent, value-driven messaging for industrial buyers. The original site listed numerous services with a generic “get a quote” CTA. My rewrite led with a bolder headline, focused […]
UX Writing & Microcopy
FinTech UX & Onboarding
FinTech UX copy and technical documentation for a mobile disbursement app.
Viator a Tripadvisor Company
Travel is a fun industry with demanding but relatable users. As part of the Design team, I streamlined copy for important points in the traveler’s buying journey.
UX writing is more than snappy button text.
- Focus on accessibility and usability follows
- Strategize pages outward from business goals
- Adapt to automatic translations
- Choose clear, on-brand CTAs
FPLCO.com UX Writing, Email Segmentation, & Site Migration
The new Frank P. Langley website is mobile-friendly with an aesthetic that honors FPL’s history.
AI Implementation Guide
The Smart Installation Guide asks users about their system, goals, and roles to generate a custom implementation checklist.
Healthcare Content
Website Optimization-Financial Planning
Emics Elder Care provides an essential service by helping clients qualify for long-term care benefits. The goal of the Emics website is to guide people who search for help qualifying for Medicaid to their services. The biggest challenge of this project is the limitations of the GoDaddy web builder. Working within its constraints, I added […]
Medical Devices
Working with the support of an agency, I had beautiful product and model photos to caption with engaging, empathic brand messages.
Eldercare UX Content, Blog, & Campaigns
Drawing on my background in Disability & Rehab, I worked with the business owner to understand what clients need and how Certified Medicaid Planners help. I do the hands-on web development myself in the GoDaddy builder.
Healthcare Articles
I’m proficient at healthcare writing after working as a healthcare and medical librarian for 7 years. Much of my days with the UB Research Foundation involved reading article abstracts and managing healthcare taxonomies. My copywriting career began with freelance medical article writing gigs through Upwork. My natural writing style lends well to the authoritative yet […]
Laboratory Information System Documentation
To create training documentation for Toxilab, I worked from the video recording of a demo to write setup instructions.
Scriptwriting and Other Media
QC x Streetwear
From ‘let’s do this’ to ‘launched’ in two weeks, the story of QC x Streetwear.
Lead Machine
Lead Machine is an important part of their boutique agency offerings, with my copy still in place to help clients decide which packages are right.
Brochures & Flyers
Printed collateral and one-sheets
Get modern, usable printed collateral you’ll be proud to distribute.
- Product spec sheets
- Sales flyers
- Brochures
- Postcards
- Sponsorship one-sheets
Email Campaigns
Leverage your contact list with promotional, onboarding, and transactional email automations.
- Message Strategy
- Copywriting
- Design
- Implementation
Technical Documentation
Enterprise | SaaS | Cloud-based
I can rework internal documents into marketing and SaaS support content. There’s gold in your dev notes, demo recordings, user stories, and engineering documentation.
- Tutorials
- Onboarding decks
- Training videos
- Support documentation
- FAQs
Video
GP Strategies
I wrote and produced 40 short video tutorials for ETAPro, a power plant performance and condition monitoring application.
The ETAPro support team recruited me to outline, script, and produce videos demonstrating the most important features. Working from an old training manual and developer notes, I did all of the screencaps, graphics and audio recording.
Yes, that is me narrating.
Emics Elder Care
Simple effective ads for landing pages, YouTube and social media.